our values

As a community interest company, Ping News is set up to champion the independent news sector - supporting hyperlocal journalists by harnessing technology to generate new streams of revenue to drive an era of development, growth and resilience within the sector, while preserving its independence.

There is no one-size-fits-all solution to the challenges of local journalism in the 21st century, so at Ping News we take a multi-faceted approach to addressing the needs of the sector.

Through our innovative syndication platform, Ping!, our partnerships with tech giants, our advertising management platform, ads.ping and our grant funding services, our work will lead to the following values:

• Future-proofing independent news organisations through financial security

• Building connections, intimacy, trust, and local knowledge

• Sustainability of the local news sector

• Securing and increasing diversity of voice

• Representing all communities and reaching new audiences

• Empowering communities to build resilience against the harmful impact of misinformation and disinformation

• Holding power to account

• Increase generation and provision of local news content with the aim of extending quality journalism into existing news black holes/news deserts

• Encouraging inclusivity and plurality of voice

• Helping foster shared identity and social cohesion