ADS•PING!
Empowering Independent News Publishers with Cutting-Edge Ad Technology
Monetising a news website is hard. For independent publishers it’s even harder. But being a small publisher doesn’t mean you shouldn’t have an ambitious ad strategy. You just need the right tools - tools that up to now have been out of reach.
Introducing ads•ping - a feature-rich and easy to set up ad management platform built by publishers for publishers, now available to independent news organisations through the Ping News partnership with Content Ignite.
With ads•ping we empower independent publishers with a single tag integration to manage and optimise their advertising efforts effectively on a system they may have otherwise not been able to access alone.
This partnership delivers better programmatic returns, better ads, and a better user experience.
Take advantage of this unique opportunity to elevate your publication's revenue potential while maintaining the integrity and quality of your content and spend more time doing what you do best – writing the news.
Real-Time Revenue Insights
Daily Revenues
Track your earnings on a day-to-day basis
Monthly Revenues
Monitor your revenue performance for the current and previous months
Trend Analysis
Stay informed about revenue trends to make data-driven decisions
Continuous Monitoring and Optimisation
Page Speed optimisation
Ensure optimal loading times for your content
Privacy Settings controls
Stay compliant with privacy regulations
Revenue Enhancements
Receive actionable insights to maximise your earnings
Comprehensive User Management
User Access Management
Control and manage user access effortlessly
Multiple Domain Management
Compare and manage multiple domains from a single platform
Geo-Location Ad Management
Tailor ad units based on geographic locations
Seamless Integration and Onboarding
One Tag Integration
Experience fast and straightforward onboarding
Zero Setup Fees
Enjoy a fee-free first month for setup and onboarding
Optimised Ad Stack
Benefit from a managed setup tailored to your needs
Advanced Ad Reporting and Analytics
Real-Time Health Reports
Receive instant notifications on traffic drop-offs, latency issues, and more
Performance Metrics
Access detailed insights into ad metrics, revenue predictions, and more
Live Revenue Forecasting
Compare hourly revenue forecasts with historical data
Reliable Payments and Support
Guaranteed Payments
Payments are guaranteed by Google with a 35-day term from finalised numbers
No Downtime during onboarding
Seamless transition with no downtime during the switch to ads•ping
Personalised Support
Get dedicated support with a commitment to maximising your revenue
Content Quality Assurance
Ad Refresh on all articles
Increase ad impressions without overloading your users
Ad Block Protections
Automatic blocks on inappropriate content
Google ChANNEL PARTER
Content Ignite are a Google Channel Partners and IAB certified
At Ping News, our mission as a Community Interest Company (CIC) is to unlock the full potential of the independent news sector. We are dedicated to supporting journalists with free access to state-of-the-art news delivery technology and innovative revenue streams.
Our goal is to drive a new era of development, growth, and resilience within the sector while preserving its independence.
“We’re only a month into this new programmatic partnership but we are already seeing positive results, both financially and in terms of the user experience.
“At first it all seemed a little daunting as it was a big change for us. But now that things have bedded in, it all makes perfect sense and we are already seeing a significant uptick in revenue.
“The enhanced data we get from ads•ping enables us to identify trends and get a better understanding of our audience overall, which has allowed us to implement changes to our new website ahead of its launch. We’re confident that this greater understanding will lead to further revenue increases as 2024 progresses.”
Darren Toogood, Editor and Publisher of Island Echo