google news showcase

boosting the visibility and impact of local news

At Ping News, we are dedicated to enhancing the accessibility and sustainability of quality journalism through the Google News Showcase project.

This collaboration with Google enables us to support a diverse range of independent news publishers, enabling them to hire more journalists, diversify their content, and reach new audiences.

The News Showcase is made up of panels that give news organisations the ability to package the most important stories of the day for readers, providing deeper storytelling and more context through features like timelines, bullets, related stories and a list of important articles.

Bringing Local Journalism to the Forefront

Our partnership has significantly boosted the visibility and impact of local news. With over 200 titles joining the News Showcase since its UK launch in 2021, our partnership with Google represents nearly 20% of these participants.

By partnering with Ping News, Google is not only helping the independent sector become more sustainable but is lending credibility to it, and the financial support it provides helps build much-needed sustainability and cements the sector within the wider journalism ecosystem.