Programmatic Advertising Made Simple with ads•ping
introducing ads•ping - an exciting new way for independent publishers to maximise revenue through programmatic advertising.
Our partnership with Content Ignite - a collaboration of former publishers dedicated to simplifying the ad tech ecosystem - brings this unique expertise to the independent news sector for the first time.
Using cutting-edge technology, ads•ping employs a single tag integration for seamless onboarding - with zero downtime - and gives publishers complete control over the ad management process.
From on-page monetisation, real-time insights, health and performance checks, trend analyses, geo-location ad management and forecasting, independent publishers can optimise their advertising efforts effectively on a system they may have otherwise not been able to access alone.
Co-director of Ping News, Sam Hearn, says: “After months of hard work behind the scenes, we’re delighted to launch ads•ping.
“We have been looking for a way to harness the strength and scale of the independent sector to create a collective advertising solution for all publishers. This delivers exactly that.
“Our mission as a Community Interest Company is to unlock the full potential of independent news providers. With the state-of-the-art technology behind ads•ping, publishers now have the power to elevate their business and spend more time doing what they do best – writing the news.”
Trusted by 100s of publishers such as Heart FM, GB News, and Stuff, Content Ignite are Google Channel Partners and IAB certified, ensuring the highest standards of ad management and support for the ads•ping platform.
Darren Toogood, Editor and Publisher of Island Echo, says: “We’re only a month into this new programmatic partnership but we are already seeing positive results, both financially and in terms of the user experience.
“At first it all seemed a little daunting as it was a big change for us. But now that things have bedded in, it all makes perfect sense and we are already seeing a significant uptick in revenue.
“The enhanced data we get from ads•ping enables us to identify trends and get a better understanding of our audience overall, which has allowed us to implement changes to our new website ahead of its launch. We’re confident that this greater understanding will lead to further revenue increases as 2024 progresses.”
Ping News is delighted to have found a partner in Content Ignite that shares its passion for the independent news sector.
CEO of Content Ignite, James Hanslip, says: "As former publishers, we designed Content Ignite's Fusion platform so publishers could manage on-page monetisation, ad technology, and ad management all through one simple integration.
“That's why we're thrilled to partner with Ping News - their vision to unlock the potential of independent news providers truly resonated with us. We are excited to be their tech partner driving their expansion."
By leveraging advertising, syndications, big tech partnerships, and grant funding, Ping News enables news organisations to grow while maintaining their independence.
And with ads•ping, publishers can take advantage of this unique opportunity to elevate their publication's revenue potential by making real-time data-driven decisions while maintaining the integrity and quality of their brand.
Ping News is inviting all publishers within the independent news sector to see for themselves how ads•ping can help them maximise their ad revenue.
To find out more, contact Matt Abbott on matt.abbott@pingnews.uk, 07881455686.